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THE King's Ginger - a liqueur specifically formulated by Berry Bros. in 1903 for King Edward VII. Rich and zesty, the liqueur was created to stimulate and revivify His Majesty during morning rides in his new horseless carriage - a Daimler. A quirky and high-strength liqueur created by the careful maceration of ginger root, enlivened by the judicious addition of citrus in the form of lemon oil for an unexpectedly fresh lift. It has been appreciated by bon viveurs, sporting gentlemen and high-spirited ladies ever since.